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Faculty of Business, Economics and Informatics


The minor study program Marketing deals with the customer-centric management of a company. The goal of such a business strategy is to build long-term, stable and profitable customer relationships.

In addition to core concepts of marketing, students will discuss the role of marketing in business and society. Furthermore, students will understand the most critical challenges and opportunities of digitalization, technology, and sustainability in marketing.

As part of this minor, you will become familiar with marketing-relevant decisions in organizations. A unique focus on data-driven decision-making processes that puts the individual consumer in the middle of all considerations characterizes the minor in Marketing. The instructors teach data collection, data processing, and data analysis to facilitate informed decision-making on marketing related topics. All courses provide a comprehensive overview of the latest approaches in research and practice. Thus, the minor study program offers a solid understanding of customer-centric business management and problem-oriented insights into the structure and fundamental interrelationships of the field.

Career prospects

The minor study program in marketing will qualify you for specialized or management roles in the field of customer-centric management. As a specialist in marketing, you will be able to use your knowledge in consulting and market research firms as well as in any marketing-related department of companies in all kinds of industries.


Marketing is available as:

Minor program (30 ECTS credits)

Can be combined with the following major programs:

Business and Economics
Banking and Finance
Business Administration
Management and Economics

Weiterführende Informationen

How to proceed?

You plan to pursue a Master's program at our Faculty. Information on the next steps you need to take is available here.

Application and admission: For assuming studies at our Faculty, you first need to apply to the University of Zurich.
Application and admission

Admission based on academic background: If you have a Bachelor's degree from another higher education institution, get informed about the categorization process.
Admission to the Master's program

Changing program: Being a student at our Faculty, you have come to the conclusion that another study program might fit your interests even better.
Changing program

Regulations: You will find everything you need to know about your studies in the regulations.

Questions on your program of studies: You are pursuing studies at our Faculty and have specific questions? Our academic advisors or the Dean's Office are ready to help you.