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Faculty of Business, Economics and Informatics

Marketing, Digital Transformation and Entrepreneurship

In the minor study program in Marketing, Digital Transformation and Entrepreneurship, you will focus on customer-oriented management of organizations in an increasingly digital and dynamic environment. The goal is to build long-term, stable and economically successful customer relationships, especially against the backdrop of digital transformation, new technologies and entrepreneurial innovation.

In addition to the core concepts of marketing and its role in business and society,  the impact of digitalization, technological development and sustainability on marketing strategies and business models will be examined. Entrepreneurial issues and innovative business models are an integral part of the program.

The program is characterized by a unique focus on data-driven decision-making. You will familiarize yourself with key marketing-related decisions in organizations and acquire skills in data collection, processing and analysis in order to make informed marketing and business decisions. All courses provide a comprehensive overview of the latest approaches from research and practice.

The minor study program offers a solid understanding of customer-oriented and entrepreneurial leadership as well as problem-oriented insights into the structures and fundamental interrelationships of marketing, digital transformation and entrepreneurship.

Career prospects

The minor study program in Marketing, Digital Transformation and Entrepreneurship qualifies you for specialist and management positions in the field of customer-oriented and entrepreneurial business management. As a specialist, you can apply your knowledge in marketing and digital departments, in consulting, in start-ups, in market research companies and in companies in a wide range of industries.

Major Minor andere

Marketing, Digital Transformation and Entrepreneurship is available as:

Minor program (30 ECTS credits)

Can be combined with the following major programs:
Business and Economics
Business Administration
Economics
Finance
Management and Economics

Additional Information

How to proceed?

You plan to pursue a Master's program at our Faculty. Information on the next steps you need to take is available here.

Application and admission: For assuming studies at our Faculty, you first need to apply to the University of Zurich.
Application and admission

Admission based on academic background: If you have a Bachelor's degree from another higher education institution, get informed about the categorization process.
Admission to the Master's program

Changing program: Being a student at our Faculty, you have come to the conclusion that another study program might fit your interests even better.
Changing program

Regulations: You will find everything you need to know about your studies in the regulations.
Regulations

Questions on your program of studies: You are pursuing studies at our Faculty and have specific questions? Our academic advisors or the Dean's Office are ready to help you.