We are living in an online world, with IT systems forming the foundations for the online provision and procurement of information, as well as online commerce and services. This means supply and demand coming together in a virtual world, raising such intriguing questions as: How do electronic markets work? How do we strike a balance between the information that providers and users possess? How do you create efficient online auctions? And how do you prevent tampering and informational disadvantages affecting one party?
The Bachelor's study program in Computing and Economics investigates questions of exactly this nature and focuses on the analysis and design of electronic markets, social networks, and online platforms. In doing so, it combines aspects relating to economics, mathematics, and information technology.
You will learn how to analyze the economic and information technology characteristics of socioeconomic systems, and the most effective ways of designing them. This requires not only a solid foundation in informatics, but also a sharp focus on mathematical and economics-related subjects such as game theory and auction theory.
Career prospects and further degree programs
A Bachelor's degree in Computing and Economics will provide you with excellent career prospects, and the knowledge you acquire will be in particularly high demand in any company involved in electronic markets. Your education will enable you, for example, to optimize the design of Internet advertising platforms or devise new online auctions. Potential employers include both major international companies and small startups who are developing new electronic markets.
By completing a Bachelor's degree, you will also be qualified to undertake further study at Master's level.
Computing and Economics is available as:
Major program: 150 ECTS credits.
Business and Economics
|Banking and Finance||Information Systems|
|Business Administration||People-Oriented Computing|
It is also possible to pursue minor programs offered by other UZH faculties: Select your degree program of choice in the online course catalogue and get an overview of all minor program combinations.
|Minor program: 30 ECTS credits.
Can be combined with the following major programs: